If there are such a thing as textbooks in the field of crisis management, the Sony Pictures hack might end up in the chapter labeled “Worst Case Scenario.”
But as much as Sony seemed to mishandle its sorry situation in recent days, the severity of the circumstances Sony faced are so extreme that it begs the question of whether anyone could have handled it better. Every step of the way Sony has been faced with no-win situations and just plain bad luck.
Just when things couldn’t have looked any worse for the studio, President Obama turned sharply critical of Sony in a news conference Friday, second-guessing its decision to withdraw “The Interview” from theaters.
Why he bothered to pass judgment on Sony at all may have come as some surprise at a time when assembled reporters were likely more interested in hearing more about the investigation into North Korea’s involvement, as well as the U.S. response.
Cynics might suggest that targeting Sony gave Obama something to distract from the precious little he offered on what he knew or planned to do next. Blaming the studio also shifts already mounting criticism that the U.S. lacks any coherent cyber-security strategies despite the growing number of attacks pounding not only the government but many other corporations.